The Bodyproject Foundation’s core purpose is to deliver research and promote clinical strategy in relation to the anxiety condition Body Dysmorphic Disorder (BDD)



We are ‘entrepreneurial philanthropists’ and our foundation is uniquely structured, not as a charity, association or community interest company, but as part of our core business. 


We covenant 1% of our income to fund this work.  Our 2009 project sees Bodyproject employing an associate psychologist undertaking research to look at the relationships between body image (self esteem) and eating disorders.



The Challenge

"…Your search for body dysmorphia returned no results from NHS Choices. Please try again…"  It is estimated that 2% of our population are afflicted with BDD.  Such a statistic would suggest that BDD is a condition ranking alongside others such as asthma, diabetes or anorexia.  And yet as the NHS flagship website demonstrates, BDD is relatively ignored.  There is only one consultant specialising, there is no major support organisation (charity etc), no medical response strategy or adequate support for sufferers, carers or society at large.  Our challenge is to change that position.

Featured Client Cheshire & Wirral Partnership NHS Foundation Trust, Liverpool University Mersey Deanery Academic Unit, Cheshire and Merseyside eating disorders service for adolescents.


BDD relates to issues with image and is a long-term condition that impacts a wide cross section of society - some people acutely.  There is little research and a lack of an adequate clinical response strategy.

Shortlisted Campaigner Awards 2008